Après les succès critiques et commerciaux de My Krazy Life et Still Brazy, ce n’était qu’une question de temps pour que la nouvelle machine à tube de la côté Ouest ne soit signée en major.
YG et son label 4Hunnid viendrait donc, selon Billboard, de signer un deal à plusieurs millions avec Interscope Record, voilà la première réaction de l’intéressé :
« Joie (Manda, president of urban music at Interscope Geffen A&M) was really behind our whole movement and everything we had going on. Joie knew what I did, who I had something to do with. With the album being a classic, Mustard popping off, Ty Dolla $ign popping off ’cause we all from the same camp, he felt like I could have my own label and do the same things that we did for ourselves and other artists.
We were really was homies before everybody had their success. Just three motherfuckers who popped off and became successful from nothing—that’s big.
Same day my shit dropped, I dropped another video. That’s basically how to use the game now. Motherfuckers is just dropping projects unannounced and they just dropping them with videos and touring. We’ve been doing that since 2010.
It’s a lotta other artist-owned labels who want artists with hot singles like for right now and that’s cool because that’s the easy money but we getting brands. We teach artists how to build brand and be businessmen and business ladies. »