KENDRICK LAMAR & DAVE FREE LANCENT LE LABEL PG-LANG

Welcome to pgLang. https://t.co/IucgqwEiG0 pic.twitter.com/pooIBPEWl0

— Kendrick Lamar (@kendricklamar) March 5, 2020

Pas beaucoup d’infos sur cette nouvelle structure à part une très belle vidéo de présentation avec Baby Keem, Jorja Smith et Yara Shadidi qui sont les 3 premières signatures du label, voici le communiqué de presse qui nous vend un nouveau concept, ni vraiment un label, ni un studio d’enregistrement mais un « service multilingue » bref je vous laisse lire le communiqué et voir la vidéo, perso je ne comprends pas bien ce que c’est mais si ça pousse Kendrick à nous sortir un nouveau projet alors pourquoi pas !

“As of 9.01am Pacific Time today, March 5th, 2020, pgLang is live. Created by Kendrick Lamar and Dave Free, this is a new multi-lingual, at service company. It is not a “record label”, a “movie studio”, or a “publishing house.” This is something new.

Lamar and Free’s new purpose at pgLang embodies something deeply personal to them. pgLang is at service to creators and projects that selflessly speak with, and for, the shared experiences that connect us all. “In this overstimulated time, we are focused on cultivating raw expression from grassroots partnerships. Selfless. Reset.”

This is happening now because the media landscape is rapidly changing, empowering audiences with choices like never before. Only a few contemporary creators have figured out how to speak the evolving language of this generation without fading into the white noise or pre-assigned market share. pgLang is designed to be artist-friendly above all else and embrace both quality and unconventional concepts. This ethos will be applied to an array of creators who will join pgLang, including authors, film and television directors, fine artists, producers, musicians, and blah, blah, blah… you have all heard this shit before.”

La prochaine signature pourrait bien être Nas qu’on a vu en compagnie de Kendrick :